Lab Reports / January 2013

Telling Stories that Engage


We’re creating a series of vignettes to introduce new members of the American Cancer Society’s National Board of Trustees. The pieces are designed to play at large meetings and allow the featured member to share personal experiences and stories about cancer.

Continue Reading

Culture as Character

Mark Daley, III

Recently I completed a corporate identity piece for Generation Companies, a hospitality company headquartered in Durham, NC. After Skyping with the owner and talking with some of his partners, it became very clear that the unique, value-centered culture of the company needed to be present wherever possible in the finished piece.

Continue Reading